Global beauty giant L’Oréal Paris has announced the addition of Bollywood actor Alia Bhatt to its roster of renowned brand ambassadors.

 Joining the likes of Aishwarya Rai Bachchan, Viola Davis and Kendall Jenner, the Gullyboy actor will represent the brand in campaigns starting in September 2024.

In a heartfelt Instagram post, L’Oréal expressed its excitement about welcoming Bhatt to the family, highlighting her alignment with the brand’s mission of empowering every woman. “Empowered, Inspired, Unstoppable. We are thrilled to welcome Alia Bhatt as the new global ambassador of L’Oréal Paris. Alia’s belief that every woman deserves to feel empowered aligns with the spirit of our mission. We are excited to collaborate with her to celebrate and elevate every woman’s unique worth. Welcome to the L’Oréal Paris Family!” the post read.

Dressed in a powder pink suit layered on a white tank top, confidently sporting the brand’s iconic tagline, “I’m worth it” Alia is all set to represent the brand in her own unique way.

In the advertisement, she challenges societal stereotypes, asserting that a woman’s worth is not defined by her appearance or conformity to traditional norms.

Alia’s appointment as L’Oréal Paris’ global ambassador adds to her impressive list of brand affiliations. In May 2023, she became the first Indian to represent Gucci globally. 

With her growing influence and strong connection to her audience, Alia Bhatt is set to make a significant impact as the face of L’Oréal Paris. Her powerful message of empowerment and self-worth resonates with women worldwide, further solidifying the brand’s commitment to celebrating female beauty and individuality.

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 Feature Image: Instagram @aliaabhatt