Another designer, another collaboration. We can’t get enough of high street brand H&M’s high-profile designer partnerships and the latest with Alexander Wang has our hearts racing with excitement.
The big reveal was made ahead of the Alexander Wang’s and H&M’s joint party at the 2014 Coachella Music Festival. A teaser video was also released on the designer’s Instagram, which incidentally was his first post on the social media network.
The 15-second clip begins with lights shining on a basketball countdown clock. When the ticker ends WANG x H&M appears on the digital board with timestamp 11:06. This not only suggests that there will a sport luxe element to the collection, but that it will also launch on November 6. Note the date down on your diary.
Fans of the 30-year-old will be delighted with what will be an affordable-for-all Alexander Wang x H&M range, which comes straight after the American designer’s third collection for Balenciaga.
Born in 1984, Wang, no relation to fellow designer Vera Wang, was raised in Bay Area and LA, eventually moving to New York when he was 18 to study at the Parsons School For Design. While in the Big Apple he interned at for Marc Jacobs, Teen Vogue, Vogue, and Derek Lam.
After being spotted at a party wearing a sweater with an intarsia image of a girl smoking on the back, buyers were hooked on his casual, downbeat clothes. With such hype building around, Wang quit Parsons after sophomore year and by 2007 launched his career with a full women’s collection. A year later he was awarded the Council of Fashion Designers Of America (CFDA) Vogue Fashion Fund Award and a year after that was named the Swarovski Womenswear Designer Of The Year. Essentially, the moment he made it on to the fashion scene he never looked back, with many more awards following, including the CFDA’s Best Accessory Designer award.
By 2011 he set up his first flagship store in Soho, New York, helping revive the area into a major fashion hub. In 2012 he was named as the Creative Director at Balenciaga after Nicolas Ghesquiere departed the French fashion house. Alexander Wang x H&M is Wang’s first collaboration and we most certainly can not wait.
