After serving as the artistic director at Lanvin for more than a decade, Alber Elbaz is back with his new label – AZ Factory, a brand that works for everyone.

The Paris-based Moroccan designer has added his take on functional clothing, ensuring pieces such as the Little Black Dress – a true wardrobe stable is designed with innovating knitwear technology tailored to support, sculpt as he matches super-tech with super-chic giving activewear an elevated elegant touch.

Inspired by both women and technology, this new Richemont-backed fashion venture was launched on Tuesday at Paris Haute Couture Week, with a digital presentation launching everyday pieces that can be mix-and-matched along with solution-driven wardrobe staples with a touch of Elbaz’s playfulness and sizing ranging from XXS to 4XL.

With colours, quirks, volume and prints, AZ Factory is designed while keeping in mind the new work from home generation who prefers comfort with aesthetic.


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Made with AnatoKnit technology which provides hugging tension, the material is made to shape your body’s natural curves while supporting back posture and an ergonomic design for movement and breathability, giving you that much needed everyday comfort.

After earning critical and commercial success in the industry, Elbaz is ready to bring his dynamic new approach to innovation in the women’s clothing arena and we couldn’t be happier to have him back.

For more information regarding the latest collection visit

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Feature Image: Instagram @azfactory