IN PARTNERSHIP: With a new twist to hot desking, Agent Provocateur’s latest campaign sheds light on women’s empowerment in the workplace.
To break traditions, the brand’s SS22 2022 collection gives a new meaning with its unapologetic take on female entrepreneurs with a bold spirit running their empires.
Shot by renowned photographer Venetia Scott, the campaign highlights the label’s distinctive style from every angle.
Captured at AP headquarters, this dynamic vision envisions women feeling their strongest with the right lingerie through a playful lens.
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Infused with the brand’s strong British heritage, the collection can effortlessly elevate a power suit to bring out the fearless femininity inside of every woman. With an emphasis on what to wear inside, the collection reveals bright hues and luscious laces for that extra hint of excitement.
Adorned with the finest details and fabrics, finding the right lingerie can make you feel your best even if it’s under our clothes. The signature pieces include Rozlyn which captures a romantic flair, Raphaella and Carri which exude a playful nature and Liza which features bold strapping which effortlessly wraps around the body. Other key styles include Jasmira, which brings in a sophisticated touch, Saskiah’s ultra-romantic French lace and Cassius’ fishnet design in cobalt blue.
With after-dark glamour reigning supreme, the embellished designs reveal the house’s signature elements bringing a hint of spark wherever you strut.
By transcending from day to night classics, the enchanting collection comes with Lorna’s pyjamas that can be worn during the warmer months with its baby pink scallop-edged shorts and short-sleeved collared top. For poolside perfection, the updated fuchsia pink Davine swimwear and tie-side bikini Loveli are ideal to lay in the sun all day.
The collection is now available online and across all the stores in the Middle East.
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Images: Supplied, Photography by Venetia Scott