Global sportswear designer Adidas is reinforcing inclusivity in swimming with its new campaign ‘Beyond the Surface’, which is the brand’s first range of full-cover swimwear.
Following on from the launch of the inclusively sized Sh3ro range, the new collection houses 18 pieces available in three colourways, black, purple and burgundy, as part of Adidas’ broader initiative to create more space for women in sport.
Available from June 10, celebrating how water accepts everyone unconditionally, the Beyond the Surface campaign is designed to meet the needs of those who expressed a need for full coverage swimwear for cultural reasons or those seeking more coverage to suit their preferences in the water.
“At Adidas, we believe that nobody should be prevented from enjoying the benefits of being in and around the water,” Sybille Baumann, Senior Product Manager at Adidas, said. “We are constantly looking at ways to diversify our product offering for all women and our Full-Cover Swimwear Collection is rooted in that mentality.”
Extensive product research has made the design innovative, featuring press studs, which connect the top to the trousers, thumb holes in the sleeves and a swim hijab which features a specially crafted adjustable inner cap to prevent slipping whilst swimming.
Designed to ensure maximum comfort for the swimmer, in and out of the water, Beyond the Surface is part of Adidas’ ongoing commitment to more sustainable design, all are crafted with a chlorine-resistant fabric that features Econyl® regenerated yarn, which is a fast-drying material.
Available from 10 June 2021, on adidas.com, prices ranging from dhs99 up to dhs249 and will be available in a range of sizes from 2XS to 2XL.
