Adidas is continuing to champion local talent in the region.
Just weeks after its hugely successful collaboration with one of the longest-running restaurants in Dubai, Ravi, the sportswear brand is once again teaming up with creatives in the UAE.
To mark the launch of its new flagship in the Dubai Mall, Adidas recruited Dubai henna artist Azra Khamissa to create a series of unique sneaker designs currently on display in the store.
Known as ‘Dr Azra’ on Instagram with 150,000 followers, the artist, who began her career as a chiropractor, is hugely popular on social media for her delicate henna designs.
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The artist announced the milestone career moment on Instagram, revealing she had created three sneaker designs for the sportswear brand.
“It was a lot of fun using henna on leather, and actually quite challenging,” she said. “Hope you like them, and please let me know if you pass by to see them at the new Adidas Originals store in Dubai Mall!”
Take a look at Khamissa’s stunning creations below.
Adidas also teamed up with other local creatives including Emirati sculptor Latifa Saeed; calligrapher Hessa Archives; and American artist Christopher Joshua Benton, who is based in Dubai.
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