March’s – ‘The Sustainability Issue’ – Download Now

Stylist: Oumayma El Boumeshouli

Photographer: Sam Rawadi

Fashion Assistant Nilofar Yaqoubi

Makeup & Hair: Mélanie Meyer at MMG artists

Model: Fatima at Signature Element

Location with special thanks to Mysk Al Badayer Retreat

H&M celebrates a vibrant sense of individuality and a boldness of spirit for Ramadan and Eid.

“What I love is how versatile these pieces are,” says Eliana Masgalos, Concept Designer. “The collection is tailored for occasion wear, but there’s such an opportunity for experimentation in any circumstance. From wide sleeves and delicate pleats to adjustable waistlines and floral motifs, there is lots to self-express and celebrate with.”

The collection celebrates striking elegance, with layered and flowing silhouettes taking centre stage.

H&M 1

H&M 2

H&M 3

H&M 4

H&M 5

H&M 6

H&M 7

H&M 8

H&M 9

Available in selected stores and on

March’s – ‘The Sustainability Issue’ – Download Now

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Images: Supplied