Ready to boost your skincare routine with some natural goodness? Dubai-based skincare brand By Noussou creates vegan and cruelty-free products for a healthier complexion.

Iraqi-Canadian sisters, Sarah and Nora, launched their brand after struggling to find products that could help tackle adult acne. They tried almost every product on the market, including medical-grade skincare, but none of it suited their needs.

“We tried almost every product range available, going as far as trying prescription medication, however these would either cause dryness to our skin, or in the case of prescription medication, was not sustainable due to the adverse health side effects,” they said in a statement.


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Years passed, and the duo began trials, while working with industry experts, to create a range of all-natural, vegan and chemical-free solutions. Having experienced loss of confidence due to problem skin, Sara and Nora wanted to share their knowledge and help other women who are struggling, and it didn’t stop there.

“Having tackled our acne problems, our research extended to maintaining our newly found glow, and to address other skin problems,” they said. “The By Noussou line of products increased to include Age Defyers and the Daily Glow bundle. Today we bring to you a range of cruelty-­free, natural, vegan, and additive-free skincare.”


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They have also recently introduced a sculpting kit inspired by traditional Chinese medicine Gua Sha – also referred to as Eastern Facelift. It firms up the face muscles, evens the skin and reduces the appearance of wrinkles.

All produced in Dubai, shop their range now

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