One is a brand synonymous with luxury, the other is set to become the cultural hub of the UAE, which makes the partnership between Van Cleef & Arpels and Dubai Opera one of the most exciting collaborations of the year.
Van Cleef & Arpels will exclusively sponsor the dance and ballet shows at the multi-format performing arts theatre located in the heart of Downtown Dubai.
For those who are confused as to why a luxury jewellery brand would team up with a theatre, let us explain. The world of dance and ballet has always been important to the French maison.
In 1939 Claude Arpels (the nephew of Louis Arpels) met George Balanchine, the famous choreographer and founder of the New York City Ballet, and invited him to the Fifth Avenue boutique. Their mutual passion for gems lead to the creation of Balanchine’s three-act ballet Jewels, which was first performed in 1967.
Van Cleef & Arpels ballet-inspired clip
Ever since theatre has played an important role for the brand, with dance being a major source of inspiration. In 1940s the maison’s first ballerina clips were created at the request of Louis Arpels.
More recently in 2012, Natalie Portman’s husband, ballet star Benjamin Millepied collaborated with the brand.
Rendering of inside Dubai Opera
Dubai Opera will stage two classical ballets: Coppelia on September 15 and 17, and Giselle on September 16. Both will be performed by the Russian State baller and Orchestra of Siberia.
Read: Dubai Opera’s 2016 Line-Up
Read: In Pics – Dubai Opera District
Read: West Side Story Is Coming To Dubai Opera
“Femininity and grace have always provided constant inspiration for our creations, giving rise to various artistic collaborations,” said Alessando Maffi, Managing Director of Van Cleef & Arpels Middle East & India. “We are proud to embark on a new friendship with the Dubai Opera, in bringing the art, ballet and dance to the Emirate.”
Dubai Opera’s chief executive added: ” Van Cleef & Arpels has such an incredible affinity with ballet and dance which stretches back decades. We look forward to a long and fruitful partnership.”
