Could this be the most bling thing the beauty world has ever seen? We think so.
Unveiled at the Beautyworld Middle East 2016 trade show in Dubai – where else? – was the most extravagant make-up kit item we’ve ever laid eyes on, and we’ve seen a lot.
Causing a stir among industry big wigs was a powder made of precious stones and its luxurious bejewelled compact case.
The Les Diamants Bleus compact
The flash product was brought to the Middle East by Parisian brand Les Diamants Bleus. Perhaps a smart investment move by the brand considering that in 2015, US$6.85 billion was spent on beauty products in the UAE and Saudi.
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While the cost of the compact hasn’t been disclosed – you know what they say: ‘ if you have to ask you can’t afford it’ – we can tell you that the Les Diamants Bleus compact is made from 24-carat gold.
The estee Lauder 24-carat gold compact
Although it isn’t the first brand to do so – Estee Lauder launched a 24-carat gold compact (US$200) as part of Breast Cancer Awareness – the compact is the first to contain precious stone powder. The mineral powder make-up is carefully fashioned by using gemstones: rubies, amethysts, tourmaline, jade and amber. “This makes an ultra-luxurious and superfine textured powder that provides for a soft and luxurious finish on the skin,” said a brand spokesperson.
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As ostentatious as the products may sound, the fact is there is a market for such items in the region, especially if recent figures released by analysts Euromonitor International are to go by – in 2015 alone UAE shoppers spent US$1.64 billion on beauty products.
Inspired by this big Beautyworld reveal. Here are three extravagant items from the world of beauty:
Guerlain KissKiss Gold and Diamond Lipstick
Rouge with a hint of sparkle… the lipstick case was made of 18-carat gold and encrusted in 199 diamonds. It cost a whopping US$62,000.
Guerlain Orchidée Impériale
For US$1,953 you would hope this skincare range would turn back the clocks at least five years. Each vial is said to correct a different skin problem, and is recommended to use it twice a year – well at least that’s US$977 a time.
La Prairie Platinum Rare Cellular Cream
The product is infused with platinum, a precious metal said to protect your skin’s as well as replenish moisture, and recharge the skin cells. Precious mental, precious price tag at US$1,228.
Main Image: Getty
