Watch out! The classic Jaeger-LeCoultre Reverso watch is celebrating its 85th birthday with a serious makeover thanks to Christian Louboutin.
When you combine Christian Louboutin’s love for translucent mermaid-like colours with the sleek signature silhouette and clean, Art Deco-inspired face of the Jaeger-LeCoultre Reverso Classic Duetto watch, the result is one heck of an exquisite timepiece.
Designer Christian Louboutin at the manufacture Jaeger LeCoultre
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To celebrate its 85th anniversary the famous Reverso watch by Jaeger-LeCoultre has had a mini Louboutin makeover. The new capsule collection boasts an array of glossy colours and luxurious textures – not unlike Christian Louboutin’s much sought-after shoes – with one watch sporting a bright orange and gold dial, alongside an iridescent strap of purple, blue and green tones. Another design showcases a mother-of-pearl face with an interestingly neutral strap that features cut outs – where you can see fun, fresh, shimmering colours peak out from the below layer.
Check out the video teaser for the collection:
Alongside this new collection launch, the Swiss brand also celebrated in serious style – hosting a star-studded bash in Geneva, with actors Clive Owen, Carmen Chaplin and Catherine Deneuve to name a few. A Christian Louboutin nail bar was also set up at the scene, giving party attendees the chance to manicure their mitts with the cult-fave Louboutin polishes.
Louboutin hard at work
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The reinvention of the Jaeger-LeCoultre watch isn’t the brand’s first partnership, in the past (2012 to be exact) they have teamed with Aston Martin. While Christian Louboutin paired with Louis Vuitton in 2014 for Vuitton’s 160th anniversary – think of their famous brown and gold monogram print, jazzed with gold studs and pops of the signature Louboutin red.
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For this brand duo however, the shoemaker wanted less red and more expression, stating:” “To simply add red isn’t a challenge. What I really wanted to do was marry our two DNAs and see how they might work together.”
Here’s a sample of the collection:
The Jaeger-LeCoultre Reverso x Christian Louboutin collection will be in stores in Dubai this September
Words: Humeara Mohamed
