A visual artist who combines pop culture with Arabic traditions.

CV: Visual artist Fatma is the founder and creative director of FMM, a collection of pop culture inspired shirts, dresses, abayas and accessories that can be found in Dubai’s coolest boutiques.

Where it began: After graduating from the American University of Sharjah, where she studied visual communication and photography, Fatma established her own Khaleeji pop-culture brand, FMM, which takes its name from her three initials. The collection pokes fun at social and cultural stereotypes and misconceptions with its detailed illustrations and tongue in cheek Arabic captions.

Dreaming big: “I want to keep adding value to my brand and to society, and to expand FMM on an international scale.”

What winning means to me: “It would mean that I have added value to my brand in a way that can inspire others, which is such a big accomplishment for me. Also, to be an Emirati woman recognised for her work ethic and creative designs is a great achievement in itself.”

Photographed by: Farooq Salik  | Assisted by: Kristina Nabieva