It seems not everyone is happy with the Victoria’s Secret Angels and their perception of the ‘ideal’ woman. Plus-size retailer Lane Bryant has hit out at the famous lingerie brand with it’s own raunchy campaign that champions the fuller figured woman using the slogan I’m No Angel.
The latest spring advertising campaign for Lane Bryant features eight plus-sized models, including well-known faces Ashley Graham (known for her editorials for Vogue), Marquita Pring, Candice Huffine (who appeared in this year’s Pirelli calendar) and Victoria Lee, all posing in their underwear alongside the slogan #I’mNoAngel, which is a playful dig at the Victoria’s Secret campaigns, highlighting that not all women have the perfect svelte and toned physiques sported by the likes of Lily Aldridge, Candice Swanepoel, Adriana Lima and Alessandra Ambrosio.
In its #ImNoAngel advertisements, in which the women are styled in Lane Bryant’s exclusive bra collection Cacique, the plus-size brand hopes to redefine what is perceived as “sexy”. Using social media and its effective hashtag, Lane Byrant also aimed to further challenge conventional beauty standards.
The campaign states: “The women who wear Cacique know that sexy comes in many shapes and sizes. They’re no angels—and they own it. Join the women who are redefining sexy by posting your personal statement of confidence using the hashtag #ImNoAngel.”
To help further push the message, the eight models attended a launch event at the brand’s New York store , posing alongside the racy new campaign images.
The campaign couldn’t have been better timed, what with governments recently clamping down on the use of ultra-skinny models on the catwalk. After much deliberation France was the latest country to ban excessively thin fashion models, fining, exposing and, in extreme cases, jailing modelling agents and the fashion houses that hire them. The new law was passed on Friday, last week.
Hopefully Lane Bryant’s #I’mNoAngel campaign will help the fashion industry to finally embrace diversity of body-shapes.
