Scents have the power to conjure memories, be alluring and evoke emotions, which makes having a signature scent all the more important for a woman – as they say: “You’re not fully dressed without perfume.” Minimising your chances of wearing the same fragrance as someone else is B.Balenciaga, the new perfume from Balenciaga that is only available exclusively in the Middle East.
B.Balenciaga, which is the brand new scent to come from the major French fashion house, reflects back on the fashion house’s classic heritage in a modern way – it is inspired by the marriage of old and new. The bottle’s frosted glass has a unique crackle texture, influenced by the marble tiling of Balenciaga’s original 10 Avenue George V Paris salon. The shape commands a six-sided architectural design, while the unique exposed arch of the cap pays homage to the arches found in Balenciaga fashion and accessories.
Sophisticated, sensual and feminine, the new fragrance is aimed at the mysterious woman who is confident in her form and free to express emotion. B.Balenciaga is the first perfume launched under creative director, Alexander Wang, who said: “This was such an exciting project for me because it’s my first time working on a fragrance. It was important to capture the woman, the essence, the personality of B.Balenciaga.”
So, what does it smell like? Fresh and alluring, the fragrance opens with green notes of lily of the valley bell and violet green leaves accord. As B.Balenciaga evolves, the iris note reveals a powdery essence before drying down with darker woody notes of cashmeran woods.
The sensual advertising campaign was shot by Steven Klein, and captures a classic portrait featuring model Anna Ewers.
B. Balenciaga (dhs475 for 50ml, Dhs575 for 75ml) is available exclusively in the Middle East at the Balenciaga store, located at Mall of the Emirates, Dubai.
