It’s not even December yet the fashion world has been exuberant with festive spirit with a plethora of brands all releasing their Christmas campaigns faster than we can say (read sing while wearing our novelty jumpers) Rudolph the red nose reindeer… Christian Dior is the latest to spread the festive cheer with their Enchanted Factory short film….
The Enchanted Factory is set on a magical Christmas night in the glamorous Christian Dior factory where the best-kept manufacturing secrets are revealed.
Animated by on-going movement, the iconic bottles of J’adore, Miss Dior and Dior Homme seem to come to life before our very eyes. Nail varnishes rush down an enchanted Big Dipper, bottles jostle each other on the assembly line, Rouge Dior lipsticks glide along conveyor belts and Dior Prestige whirls around, looping frenzied loops.
Dior know-how comes to life in a joyful dance, and reaches its radiant apotheosis above the roofs of 30 avenue Montaigne. The final firework rains down a magical golden shower of J’adore bottles.
Dior, the dream-maker… As Christian Dior says, “Life is gold.”
Whilst we are on the topic of Christian Dior we just love the behind the scenes of the latest campaign with our favourite French beauty Marion Cotillard. If you want to escape miserable winter weather, escape through this….
