Net-a-porter.com To Launch J Brand Collaboration With Simone Rocha

With her new J Brand collaboration for net-a-porter.com, the talented young Irish designer Simone Rocha takes on denim for the first time.

This is one collection that’s sure to hit your denim sweet spot, Simone Rocha’s highly-anticipated capsule collection with American jeans company J Brand is set to launch on net-a-porter.com this December. Normally working with pricey tulles, silks and wools, the frilly collaboration is the first time that Simone has worked with denim. “I had never worked with denim before so it was exciting to work in a new cloth and combine my aesthetic with J Brand’s expertise,” said Simone, who took to the challenge by “working against the grain and trying to treat it like any other fabric.” The result is a 14-piece range of 1970s-style jackets, dresses, skirts and jeans. Worked in super-soft denim and styled as monochromatic outfits, you wont believe the pieces are actually denim.

“It’s hard to have fun in my designer collections because I take it so, so seriously, but this was about being playful and very rebellious,” yet the detail of the collaboration bears similarity to her successful autumn/winter 2014 collection, featuring lots of ruffles, youthful silhouettes, and colourful dyes.

J Brand CEO Jeff Rudes spoke highly of the talented designer saying: “Simone has developed such a strong aesthetic in a very short space of time, her maturity and sense of direction as a designer is unparalleled for her generation; we are thrilled to have Simone creating a capsule collection with us.”

It seems Simone also learned a thing or two from the denim giant, saying: “It’s an exciting prospect to work on this project, learn from J Brand’s denim expertise and see how it evolves over the coming months in the run up to the winter launch.”