Bold prints and brightly coloured clothing stand out against a neutral background to create the perfect setting in GUESS Kids autumn 2014 advertising campaign.
The delicate collection, which is so good we would wear them ourselves, highlight the children’s carefree and energetic personalities.
The campaign, guided by Paul Marciano, Creative Director for GUESS, and shot by photographer Rus Anson, chronicles the GUESS Kids models enjoying the bright sunshine and warm weather surrounded by lush green cacti and the drier climate’s more natural surroundings.
The autumn 2014 collection showcases the season’s must‐have silhouettes for boys and girls seeking a stand‐out wardrobe for the new school year. For girls, denim dominates the collection in the form of skirts, jeans, jackets and chambray tops. Light-weight cardigans layered over ruffled floral print dresses add a sweet, youthful touch.
For boys, plaid button-down flannels and distressed denim jeans give an effortlessly cool vibe to the collection while graphic sweatshirts and tees paired with dark-wash denim add to the relaxed feel.
The collection is now available in all Guess Kids stores across GCC
