American fashion designer Diane Von Furstenberg and online luxury fashion store net-a-porter.com have partnered with Google Glass – the wearable head computer – to bring chic eyewear designs to the tech savvy fashionista.
In an attempt to make geek chic a reality, Google announced its collaboration with renowned designer Diane Von Furstenberg, which will see the techo spec get a fashionable makeover. Further adding to the intended chic appeal, the Google Glasses will be sold exclusively on high-fashion website net-a-porter.com from June 23.
Google are tapping into the luxury market by incorporating Google Glass features into the designer’s signature eyewear frames to make the high-end DVF Made For Glass collection.
For those who don’t know, Google Glass is a wearable computer with an optical head-mounted display and developed by Google with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-hands free format where users communicate with the Internet via voice control.
Google Glass has already collaborated with major eyewear brands including Luxottica, Ray-Ban and Oakley’s parent company, and has now set its sights on the more stylish customer, after designer Marc Newsom infamously said he “wouldn’t be seen dead” wearing Google’s “pretty stupid” designs.
In 2012 Google, who gave their audience a stylish insider view of the DVF Spring 2013 catwalk show through Google Glass, say they are “honoured to collaborate with her talented team again.” Speaking of the collaboration Diane revealed she believes “technology is your best accessory.”
The DVF Made For Glass collection will feature a selection of five optical frames, think DVF style, and available in eight trendy colours with two sunglasses designed in four different hues. The new designs build on the style choices that Google gave its customers when launching their Titanium collection in January. Net-a-porter.com will be the first e-retailer, aside from google.com/glass, to sell the DVF Made for Glass collection, which is initially only available in the USA. At the same time you will be able to purchase the Titanium collection on mrporter.com. The prescriptive frames plus Glass will be priced at US$1,725, the shades at US$1,620.
So what do you think ladies? We say hooray to geek chic designer frames!
