Photography by Gabriela Filipovic
This week, Emirates Woman speaks to Bernak Kharabi, Founder of Mind Muse, shares her journey as an entreprneur in the wellness space.
Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
“I founded Mind Muse because I know from my own experience how important it is to cultivate a relationship with oneself’ said Kharabi, on her brand launch.
Mind Muse is a Berlin-based wellness lifestyle brand, also shipping products to the UAE. It offers thoughtfully created journals and affirmation cards for personal development. With a focus on minimalist design and ease of use, we support you on your journey to a more conscious life.
To delve into her journey, we spoke to her to see how it all began.
What was your favourite subject at school?
Art. I’ve always loved exploring different techniques and discovering creative ways to express myself.
What was your first job?
I already started working as a teenager and have always earned my own money. My very first job was distributing brochures for the local church, followed by the classic babysitting and retail jobs.
What brought you to Dubai?
I’m based in Berlin, but I see Dubai as an interesting hub, and a dynamic place for makers and creators.
What inspired you to enter the space and launch your brand?
I’ve spent 10 years working in the international art, media, and culture industry, and alongside that experience, I now work as a consultant with BKC. Mind Muse was born out of my own personal journey, the understanding of how essential it is to deepen the relationship with oneself and to cultivate daily rituals that help us connect with ourselves and others.
Talk us through the concept?
Mind Muse is all about creating tools for modern mindfulness. Our products, such as The Daily Journal and AFFIRM, are designed to seamlessly integrate into your daily routine. Journaling and affirmations are incredibly powerful practices for personal growth and self-reflection.
What are the key elements of your role?
Like most founders, I started by doing everything myself. My background in the creative industries has given me strong foundations in brand development, and I’ve been fortunate to collaborate with talented individuals. However, when it came to areas such as product development, production, and distribution, I had to learn as I went – or seek guidance from experts. I truly see it as a blessing to have the opportunity to constantly learn and evolve.
Talk us through your daily routine.
My day usually begins with coffee, followed by journaling, yoga or a walk. I use affirmations as part of my morning routine – often while getting ready in the bathroom. Of course, not every morning is perfectly structured, and that’s really okay. Depending on whether I’m focused on Mind Muse or consultancy work, my days include calls, concepts, travel and meetings. Since this kind of multitasking can be quite demanding, I make a conscious effort to eat nourishing plant-based meals, do some form of exercise and surround myself with inspiring people.
View this post on Instagram
What advice do you have for anyone looking to follow in the same footsteps?
Just go for it. There will never be a perfect time – it’s a decision you simply have to make. We often hold ourselves back because of fear – fear of failure or of what others might think. But honestly, who cares? It’s all part of the journey. Do what you love and enjoy the process along the way.
Tell us more about the pieces?
As a consultant, I focus on culture marketing and strategic partnerships that connect brands, culture and communities. As the founder of Mind Muse, I create products like The Daily Journal – a daily check-in for a more conscious life – and AFFIRM – a card set designed to strengthen your mindset.
What is the best piece of advice you have ever received?
Let go.
And what is the worst?
Think about what the others will say.
What’s the biggest challenge you have had to overcome?
Taking charge of my life. True strength lies in not letting your past define your future. Once you start loving yourself and life, everything changes.
What’s lies ahead for the brand?
Moving forward, exciting collaborations, inspiring projects, and new launches ahead.
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied & Photography by Gabriela Filipovic
