Louis Vuitton’s foundational principle—the art of travel—finds its latest expression in the highly anticipated debut of La Beauté, its first makeup collection. Under the visionary direction of Dame Pat McGrath, this is not a mere extension but a profound homecoming. Louis Vuitton returns to its origins, reimagining the vanity cases and fragrance trunks of the 1920s for a new era of luxury beauty.
La Beauté embodies luxury in motion. Each product is conceived as a portable objet d’art, designed to integrate seamlessly into the rhythm of a modern itinerary. The collection is an arsenal of elegance for the global citizen, offering lasting performance and impeccable style. With 55 richly pigmented lipsticks, 10 nourishing lip balms, and eight versatile eye shadow palettes, the edit provides a spectrum of possibilities for every destination and occasion.
The commitment to craftsmanship is absolute. The sustainable, refillable packaging, primarily crafted from aluminum and brass, features a proprietary floral lock system inspired by the house’s Monogram. This ensures each piece is not only beautiful but also an enduring treasure. Master perfumer Jacques Cavallier-Belletrud has imbued the lipsticks with an exclusive olfactory signature of Grasse mimosa, jasmine, and rose, elevating the sensory experience.
Formulas are infused with a high concentration of skincare ingredients, including upcycled floral waxes and hyaluronic acid, ensuring vivid color that also cares for the skin. The campaign, lensed by Steven Meisel and featuring house ambassador Hoyeon, captures this spirit of surreal, stylish journeying.
Louis Vuitton has not simply created makeup; it has built a universe. La Beauté is a testament to the house’s enduring legacy, transforming daily rituals into a luxurious voyage. The La Beauté Louis Vuitton collection hits counters for sale today on August 29, marking the beginning of a bold new chapter.
Discover the collection and shop it here.
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