The world of haute perfumery is ever-evolving, with iconic and niche brands unveiling breathtaking new luxury perfume launches that captivate the senses. From fresh cologne-inspired compositions to bold scents, 2025 brings an array of luxurious launches worth exploring. Here are seven standout perfumes that promise to redefine elegance, each with its own story, craftsmanship, and allure.
Anatomy of Dreams, Valentino
AED1,405. sephora.me
Fleur Majesty Rose Royal, Kayali
Kayali’s robust and colourful fragrances are the kind of scents you smell long after the person wearing it has left the room. And the power of Fleur Majesty Rose Royale | 31 is felt in its notes of juicy pear, sweet peach, pink peony, violet wood and purple musk. It’s strong yet soft, easy to wear at all occasions, and lingers everywhere you go.
AED420. sephora.me
Gold, Burberry
With aromatic, woody notes, Burberry Gold Eau de Parfum Intense is the latest addition to the brand’s fragrance collection. The signature trio of distinct vanillas from the original Gold Eau de Parfum is amplified with a fourth: Vanilla Wood. The vanilla quartet is then combined with balancing lavender and enhanced with patchouli for a smoky and sophisticated fragrance.
AED740. sephora.me
Oud For Greatness, INITIO Parfums Privés
Redefining the traditional oud scent, the French olfactory label presents Oud for Greatness. This contemporary and sophisticated scent bottles the energy of oud with hints of modernity through notes of agarwood oil, lavender, saffron, patchouli, nutmeg and hints of musk. A gentle, confident scent, Oud for Greatness is designed to be worn for meaningful gatherings.
AED1,600. ae.initioparfums.com
Rose Exposed, Tom Ford
Even if you’re not a fan of traditional rose fragrances, you’ll be drawn to Tom Ford’s sultry take on the feminine scent. The latest addition to the prestige Private Blend line comes in a frosted pink bottle, and the floral notes are warm and smoky, laced with leather to give it a punchy edge Tom Ford Fragrances are known – and loved – for.
AED1,105. ounass.ae
eLVes Louis Vuitton
Available from April 17, eLVes Louis Vuitton is the Maison tribute to heroines past and present. A celebration of trailblazing women who follow their intuition and defy the status quo, this contemporary floral fragrance features striking amber tones, resulting in a strong, rich scent crafted by master perfumer Jacques Cavallier Belletrud.
EUR290 (approx AED1,160). louisvuitton.com
And one for the guys…
Terre d’Hermès Eau de parfum intense, Hermès
A deep, woody fragrance that marries the scents of bergamot, burning wood and lava with subtle hints of coffee beans and liquorice, this is the intense new expression of instantly-recognisable Terre d’Hermès. Created by Hermès perfumer Christine Nagel, this time around the intense fragrance is deeper and more intimate, embodying strength and the connection between nature and man.
AED621. ounass.ae
Celine Un été Français Eau De Parfum
The Celine un été français eau de parfum is a captivating fragrance that embodies the powdery olfactory signature of the collection. each perfume is adorned with an enveloping patina, evoking the timeless french elegance of a couture trail. This scent beautifully blends masculine-feminine contrasts, reflecting hedi slimane’s stylistic codes for the Celine haute parfumerie collection. The faceted accords and compositions deliberately blur traditional boundaries, creating a harmonious and sophisticated fragrance.
Available in store.
Henry Jacques – IL Y AVAIT UN JARDIN…
Henry Jacques continues to redefine haute perfumery with its new cologne-inspired collection, IL Y AVAIT UN JARDIN… (“There was a garden…”). This exquisite duo—I and II—draws inspiration from sunlit Italian orchards, blending citrus, herbs, and woods into a symphony of freshness. I opens with sparkling bergamot, lemon, and bitter orange, softened by the delicate embrace of lavender and orange blossom, while sandalwood and benzoin add a refined warmth. II, on the other hand, is a radiant burst of lemon, mandarin, and bergamot, deepened by nutmeg, creamy tonka bean, and earthy vetiver for a lingering, sophisticated trail. These fragrances are a testament to the brand’s dedication to nature’s beauty, encapsulating the essence of an idyllic garden in every spritz. Perfect for those who appreciate timeless elegance with a modern twist, these scents are designed to evoke nostalgia while remaining effortlessly chic.
Available on www.parfumshenryjacques.com
Christian Louboutin Beauté – Fétiche Le Cuir
Celebrating a decade in beauty, Christian Louboutin introduces Fétiche Le Cuir, a daring luxury perfume fusing supple leather and intoxicating florals. Encased in one of the brand’s signature sculptural bottles—this time adorned with intricate detailing, the fragrance is as much a visual masterpiece as it is an olfactory one. The scent opens with a bold leather accord, softened by velvety floral notes that add a touch of femininity, while a base of smoky woods and musk ensures a seductive, long-lasting trail. Designed for those who embrace both power and sensuality, Fétiche Le Cuir is a statement-making fragrance that demands attention. Whether worn for an evening out or as a signature scent, it embodies the fearless spirit of Louboutin’s iconic designs.
Available on www.christianlouboutin.com
Chloé – Nomade Lumière d’Égypte
A stunning new flanker to the beloved Nomade line, Lumière d’Égypte pays homage to Egypt, the homeland of Chloé’s founder, Gaby Aghion. This fragrance is a poetic journey through the Nile’s freshness and the desert’s warmth, opening with crisp aquatic notes before unfolding into a heart of lush florals and exotic spices. The drydown reveals a sensual blend of amber and woods, leaving an enigmatic trail that lingers like a desert breeze. Housed in the brand’s signature ribbed bottle, this edition features a woven blue cord inspired by the sacred blue lotus flower, symbolizing rebirth and eternal beauty. Light yet profound, this scent is perfect for the modern wanderer who seeks both elegance and adventure.
Available on www.sephora.me
Gucci – Guilty Love Edition Pour Femme
Blurring the lines between traditionally masculine and feminine fragrances, Guilty Love Edition Pour Femme is a bold yet romantic composition of luxury perfume. It intertwines the honeyed sweetness of lilac with the rugged depth of patchouli, creating a scent that is both tender and intense. The base of amber musk adds a velvety softness, making it irresistibly addictive. The bottle, a matte violet hue with a dual-tone design, represents the harmony of two souls in one love story, making it an ideal gift for those who believe in passion without boundaries. Whether worn day or night, this fragrance is for the confident individual who embraces duality and complexity.
Available on www.sephora.me
Jean Paul Gaultier – Le Beau Flower Edition
Jean Paul Gaultier reimagines masculinity with Le Beau Flower Edition, a fragrance that blends fresh florals with woody, spicy depth. Launched in April 2025, this scent surprises with its delicate floral nuances, adding softness to the original’s tropical coconut and tonka bean heart. The iconic male torso bottle gets a vibrant makeover, crafted in emerald green glass adorned with floral motifs—symbolizing the balance between wild energy and refined beauty. Designed for the modern man who isn’t afraid to embrace his sensual side, this fragrance is both playful and sophisticated, perfect for daytime wear with a lingering allure.
Available on www.sephora.me
Parfums de Marly – Valaya Exclusif
Valaya Exclusif is a luxurious new chapter for Parfums de Marly, blending rich citrus, velvety florals, and deep woods into an opulent amber embrace. This luxury perfume exudes regal sophistication, with a sparkling opening of bergamot and mandarin that gradually deepens into a heart of jasmine and rose, all anchored by warm sandalwood and musk. Housed in the brand’s signature flacon, a symbol of timeless elegance, this scent is designed for those who appreciate heritage and modern grandeur. Whether worn for a gala or as an everyday indulgence, Valaya Exclusif is a true masterpiece of perfumery.
Available on www.parfums-de-marly.com
Sisley – Limited Edition Eau du Soir
Reinterpreted through the artistic lens of Luke Edward Hall, Eau du Soir’s limited edition captures the enchantment of twilight in Seville’s Alcazar gardens. This floral-chypre fragrance opens with crisp citrus and green notes before unfolding into a lush bouquet of rose and ylang-ylang, resting on a base of oakmoss and patchouli for a timeless, elegant finish. The collector’s bottle, adorned with Hall’s whimsical illustrations—transforms the scent into a wearable work of art. Perfect for those who cherish both classic perfumery and artistic expression, this edition is a must-have for fragrance connoisseurs.
Available on www.galerieslafayette.com
Rose Star bu Christian Dior
Rose Star by Christian Dior is a luxurious fragrance that celebrates two of Dior’s timeless symbols—the lucky star and the rose. Inspired by the five points of Dior’s guiding star, the scent unfolds through multifaceted rose accords. It opens with zesty, fruity top notes and a hint of Sichuan pepper, then transitions into honeyed and musky heart notes, leaving an intense, unexpected trail. A poetic and allegorical creation, Rose Star embodies the passions that shaped Dior’s world, revealing the perfumer’s destiny within its radiant rose essence.
2025 is set to be a remarkable year for fragrance enthusiasts, with each of these luxury perfume launches offering a distinct olfactory journey. Whether you’re drawn to the sunlit gardens of Henry Jacques, the rebellious luxury of Louboutin, or the poetic wanderlust of Chloé, there’s a scent that will resonate with your soul.
Available on www.dior.ae
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