Siobhan Dudley, Founder of The NAP Co, on the power of collaboration and creating the ultimate sleepwear brand.
What inspired you to launch The NAP Co.?
After spending years travelling as a military medic and being away from home for long periods, I
always made sure to pack a great pair of PJs.They gave me a sense of comfort and familiarity,
no matter where I was in the world. My love for sleepwear grew deeper over time, but I often
struggled to find luxurious, super soft fabrics with chic designs which led me to daydream about creating my own sleepwear brand. Eventually, I decided to take the leap and launch The NAP Co. – and I’ve never looked back.
You focus on the quality of the fabric – how important was it to perfect this?
My mission has always been to deliver unparalleled softness and comfort, ensuring you get the best rest possible. I spent a year meticulously selecting and testing fabrics before launching, and I truly believe we’ve achieved the softest sleepwear out there. I’m a firm believer that investing in quality rest sets you up to conquer whatever challenges come your way during the day. That’s why our sleepwear is more than just a purchase – it’s an investment in your well-being.
How important is collaboration to you?
Collaboration is essential in business and especially among women founders who bring their strengths to the table. I believe working together is always more powerful than working in competition. I’m incredibly proud of our first brand collaboration with Odd Muse and Aimee, and the response has been a testament to both brands and our customers. The latest PJ set with Odd Muse, feature the founder’s sketches – talk us through the design process and overall comfort level. Aimee Smale is such a visionary. I’ve admired her work for a long time and watched her brand grow so quickly. When she reached out with her idea, I was immediately onboard. We set out to blend comfort and style seamlessly in this collaboration. Aimee sketched all of the designs onto our signature super-soft modal cotton fabric, creating the ultimate ‘IT girl’ PJ. We’re both thrilled with the response, and it’s been incredible to see our vision come to life.
What are some of your must-have winter essentials?
laneige sleep mask, Johnson’s of Elgin Cashmere socks, LOEWE Candle to set all of the cosy vibes, and of course, a good pair of NAP Co Modal PJs.
How would you best describe your style for the festive season?
For me, it’s all about chic comfort – effortlessly stylish yet luxurious. This festive season, I’m loving the addition of burgundy to my wardrobe. It’s such a rich, beautiful shade that feels perfect for the season and can be worn all winter long.
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This is The Winter Escape Issue – where are you travelling to this year and what will you be packing?
I’ve just returned from a magical trip to Saariselkä, Finland, where we shot our winter campaign whilst it was -5! It’s one of the most beautiful places I’ve ever visited. While I’m not a huge skier, I love the cozy chalet vibes. Next month, my family and I are off to Dubai – my ultimate goto destination when I want a relaxing winter escape in the home of luxury.
