First unveiled in Milan this year on October 10 to 20, 2024, and then followed by Tokyo and Seoul, the Max Mara Jacket Circle pop-up is landing in Dubai soon.
Taking place at DIFC, Gate Village 11 from November 26 to 28, 2024, this unique installation, open to the public, will showcase Max Mara’s iconic Olimpia jacket.
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Crafted from pure, lightweight camel hair and inspired by the mythological figure protector of family and bonds, the four-button Olimpia jacket embodies the timeless quality of Max Mara garments and symbolizes the strength and grace of remarkable women everywhere.
Since its founding in 1951 by Achille Maramotti, the Italian fashion powerhouse has remained true to its founding core: creating garments that accompany women throughout their lives, inspiring them to embrace their true selves, establishing itself as a brand capable of innovating, growing, and making their mark. Seventy-three years later, Maria Giulia Maramotti Germanetti, Omnichannel Retail Director, Global Brand Ambassador and third-generation Max Mara heiress, is on a mission to preserving the international fashion house’s heritage and classic sensibilities, while reimagining and translating it to a younger fashion clientele.
Maria Guilia shares in this exclusive interview with Emirates Woman, “it is a balance but you have to remember to stay true to your style, and that’s the most important thing, because sometimes it is very easy to be ‘tempted’ to be more fashionable. One thing that has to change constantly is how you present your values to your consumer, how to find your tone of voice, which should be organic, you shouldn’t be doing something because everybody is doing it.”
To visit, book an appointment at maxmara.ae
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Images: Supplied and Instagram @maxmara
