Take a peek inside Ann Hertha, founder of FE Agency, modern-minimalist home built upon bespoke interiors and thoughtful decor.
How long have you been in this space?
After living in Dubai for 12 years, we finally purchased our first house and transformed it into a space that truly reflects our taste and style. In December, we received the keys and wasted no time starting renovations. Despite a complete overhaul, we were able to move in after just three months. Unfortunately, the heavy rains earlier this year caused delays, and our outdoor area was only finished in June. Typically, we spend the summer months in Europe, but this year we were equally thrilled to return to our new home and open it up for the new season.
Have you custom-built any bespoke pieces?
The list of our custom-built interior items is extensive. I have a deep passion for fashion and interior design, both of which reflect my identity and values. Throughout our renovation process, I prioritised sourcing locally and upcycling. Working with local craftsmen has been key in bringing my vision to life and supporting local is also one of the pillars at FE Agency.
Various pieces in our home, such as the dining table, sofa, and bathroom counters, were designed by me and produced locally. We also repurposed materials, like tiles and marble, for different areas of our home. The kitchen countertop is upcycled marble from a Bottega Veneta event and the wooden pergola that frames the outdoor dining space is made from our old dining table. The outdoor space was a major project, with secondhand tiles, where the cracked pieces found new life in the outdoor shower. We created spaces for entertaining and socialising, such as an outdoor dining and BBQ area, game corner and a sunken Majilis with a fire pit.
Each detail in our home holds special meaning, like the railroad sleeper used for the staircase, which reminds me of a cherished memory in Bali when my husband proposed. But my favourite is for obvious reasons my custom walk-in closet.
How do you think the interior reflects you?
I love combining the simplicity and functionality of Scandinavian design with the rich textures and colours of Middle Eastern and African influences. My home is a mix of clean lines, natural elements, and pops of vibrant hues inspired by my travels. Our green statement pool and the wilderness planted around is, for example, inspired by a trip to the Seychelles.
My home is a representation of my past, present, and future and brings me a sense of comfort and happiness to be surrounded by things that remind me of the places and people that have shaped me into the person I am today. I believe that creating a space that reflects who you are and where you’ve been is essential in making a house feel like a home. It’s important to me that every corner of my home tells a story and evokes a sense of warmth and comfort for not only myself but also for my family and guests. I hope that anyone who visits my home can feel the love and care that I have put into creating a space that is truly me.
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Photography: Ahmed Abdelwahab
