Amira Sajwani discusses her latest venture PRYPCO and how it has carved her own unique path in real estate by utilising innovative ways to make property investment accessible to all, allowing her to build her own legacy and carry on her family’s.
PRYPCO aims to democratise real estate investments. How did you conceptualise this?
PRYPCO was born from the vision of making real estate accessible to everyone by breaking down traditional barriers. Through technology, we created a platform that simplifies the process and enables “Real Estate Freedom.” PRYPCO Blocks, our fractional ownership vertical regulated by DFSA, al- lows investments in Dubai real estate with as little as AED 500, making property ownership achievable for all. We’ve fully funded nine properties already, proving strong demand and highlighting the growing interest in Dubai’s real estate market.
What does “Real Estate Freedom” mean at PRYPCO?
“Real Estate Freedom” is about removing restrictions so that individuals can buy, sell, manage, and invest without financial barriers. PRYPCO offers a one-stop solution, covering everything from mortgage options to the UAE Golden Visa. With PRYPCO Mort- gage, we’ve partnered with over 18 UAE banks to offer efficient home loan services, including pre-approvals and competitive refinancing options. In August 2024, we hit our highest single-month disbursal of AED 500 million, reflecting the demand and impact of our approach in Dubai’s property market.
What innovations are coming next in real estate, and how is PRYPCO preparing?
The proptech landscape is evolving, and PRYPCO is ready to lead. We’ve unified various real estate services into one platform, making it accessible to brokers, agents, buyers, and developers. This consolidation simplifies the real estate journey, catering to the growing interest in Dubai as a place to live and invest. I’m thrilled to see the industry transformation we’ll bring in the years ahead.
You’ve launched ventures across different sectors. What drives your entrepreneurial diversity?
Growing up, I watched my father, Hussain Sajwani, diversify DAMAC Group across six industries worldwide. That taught me to adapt and evolve continuously. Inspired by his journey, I founded PRYPCO and Amali Properties with my brother, Ali, aiming to innovate across sectors. Diversification challenges us to drive growth and make a meaningful impact in every industry we enter.
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What advice would you offer to aspiring female entrepreneurs?
Resilience is key. The entrepreneurial path is challenging, but perseverance, adaptability, and a commitment to continuous learning are essential. Em- brace each challenge as an opportunity for growth. Trust your abilities, break through barriers, and know that every experience shapes your success.
How do you balance managing multiple ventures with personal commitments?
I’m highly organised and address tasks immediately to maintain balance. Effective delegation and an empowered team are crucial. While weekdays are work-focused, I ensure quality family time, like putting my daughters to bed, and I fully disconnect on weekends. This balance lets me be present in both my career and family life.
What do you consider your greatest entrepreneurial achievement?
My greatest achievement is seeing the impact of PRYPCO and our other ventures on clients and communities. We’ve democratised real estate investment, fostering financial inclusion and allowing people from diverse backgrounds to build wealth. Success, for me, is about creating positive change, addressing real needs, and contributing to society’s betterment.
How did your educational background shape your approach to business and leadership?
Education taught me critical thinking and problem-solving, both essential for effective leadership. It instilled a focus on ethical and sustainable business practices, which I carry into every venture.
As an advocate for women in business, what changes would you like to see in the UAE’s business ecosystem?
The UAE has made significant strides in empowering female entrepreneurs, but more funding tailored to women-led ventures and mentorship programmes would further support women’s success and reinforce the UAE’s leadership in gender equality.
What does success mean to you, both professionally and personally?
Professionally, success is building sustainable businesses that positively impact their communities. Personally, it’s balancing career with giving back to the community and enjoying a fulfilling life with my family.
This is Precious Issue – what is the most precious thing to you?
Family is my most cherished aspect of life; they are my foundation and support system. We were raised to prioritise family above all else and to always look out for one another. This principle guides us not only in our personal lives but also in our business endeavours. It’s the reason we have been able to build a successful family business across generations, and we owe this to our father, Hussain Sajwani, and our mother.
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