From November 7, 2024 to January 2, 2025, the Loro Piana takeover at Harrods features 36 windows, two pop-ups, a pop-in, and various animations – all wrapped in festive dreaminess.
With 40 days to go before Christmas, there is nothing like a trip to London to put you in a festive mood. More so, if you head over to Harrods to admire this 8-week impressive takeover for a feel-good holiday cheer for adults and little ones.
Titled “Workshop of Wonders”, the maison’s storied savoir-faire is recounted and brought to life through a series of expertly-crafted artisanal workshops, marking the 100-year celebration on the Italian luxury label’s history and heritage, founded in 1924 by Pietro Loro Piana.
Loro Piana Workshop of Wonders at Harrods
The windows weave incredible stories of wonder through the locations and communities of Loro Piana’s Masters of Fibres. From Mongolia to Australia and the Andes and beyond, with one ultimate destination, Italy, where the world’s finest fibres and raw materials are masterfully transformed into covetable objects.
Loro Piana Workshop of Wonders at Harrods
Surely, there is a lot to discover here. Brand loyalists can discover Harrods Special Products that spans across men’s and women’s ready-to-wear collections. It offers a variety of items and dedicated colourways such as the iconic Harrods green and to celebrate the maison’s anniversary.
Bookable experiences at Door 6 and Door 9 pop-up stores as well as the exclusive interior and kids spaces that showcase gifting ideas and winter wardrobe essentials for the little ones.
Scroll through the gallery below for a preview of the festive window displays.
Everything to know about Loro Piana
Loro Piana is a distinguished Italian luxury brand renowned for its exceptional quality and craftsmanship, specializing in high-end textiles and ready-to-wear fashion. Founded in the 1920s in Quarona, Italy, by Pietro Loro Piana, the company began as a wool business, eventually gaining a reputation for sourcing the finest raw materials. Loro Piana’s dedication to premium fabrics—such as cashmere from Mongolia, vicuña from the Andes, and Merino wool from Australia and New Zealand—has set it apart as a leader in the industry. The brand combines its heritage of meticulous craftsmanship with a sophisticated, understated aesthetic, offering an array of clothing, accessories, and home items that prioritize elegance and functionality.
Known for its classic and timeless designs, Loro Piana has a loyal clientele that values luxury with a subtle, refined appeal. In 2013, the brand became part of the LVMH Group, allowing it to expand its global reach while maintaining its commitment to quality and sustainable sourcing practices. Today, Loro Piana continues to uphold its legacy, catering to an audience that values enduring luxury and artisanal excellence.
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