Dyson, the global technology company at the forefront of innovation, announces British musician, Stormzy, as its latest global ambassador.

Known for his impactful lyric and rhyme, Stormzy has solidified his status in the music industry with a critically acclaimed debut album and hit singles received with widespread praise.

This partnership is launched with an immersive campaign film. Through the lens of the 55-hour run-time of the Dyson OnTrac™, you will get a glimpse on how truly chaotic the life and mind of a celebrated artist can be – from catching flights, long nights, working on the next big song. This exciting collaboration takes you inside Stormzy’s sharp mind showcasing his strong will and focus to cut through distractions to deliver next-level tunes in Grime, Rap, Gospel and more.

Engineered for supreme audio technology specifications, the Dyson OnTrac™ headphones is ideal for perfectionists like Stormzy. Audiophiles can fully experience excellent sound range through its advanced 40mm speaker drivers and audio signal processing which reproduce 6Hz – 21kH – beyond the audible spectrum that reproduces every note, beat, and whisper. It also features customizable outer caps and ear cushions, available in a range of colours and finishes – making it possible to create over 2,000 unique looks. Want to cop Stormzy’s bold look? CNC Black Nickel is his go-to colourway, with Khaki ear cushions is his signature combination, which you can explore online or recreate your own online at Dyson’s Demo Stores across the UAE.

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Images: Supplied