Dries Van Noten, the Belgian powerhouse known for its exquisite craftsmanship and timeless designs, has teamed up with Mytheresa for an exclusive pre-launch of its upcoming High Winter collection. This collaboration offers a sneak peek into the brand’s latest creations, available globally from October 25th, 2024.
A Celebration of Winter’s Beauty
This collection is a testament to the Dries Van Noten DNA, capturing the essence of winter landscapes through a sophisticated color palette and intricate craftsmanship. Soft shades of powdery pink, icy blue, deep black, and optic white set the stage for essential wardrobe pieces reimagined with a touch of luxury. Updated trench coats, tailored blazers, trousers, and soft jersey items take center stage, elegantly draped and adorned with embellished brooches.
The focus on textures adds depth and dimension to each piece. Fabrics showcase captivating combinations of glossy and matte finishes, with smooth draping contrasting against the vibrancy of over-printed sequins.
The Dries Van Noten Centrepiece: Bold Embroidery
The collection’s centerpiece is a daring exploration of embroidery. Sculptural, three-dimensional interpretations of brushstrokes come to life through hand-embroidered clusters of silver-lined glass beads. Mimicking the effect of salt crust on a smooth black base, this detail evokes the stark beauty of frozen landscapes.
Global Pre-Launch and Dedicated Editorial Story
The Dries Van Noten x Mytheresa exclusive collection pre-launches globally on October 25th, available on both Mytheresa and Dries Van Noten’s platforms, including their website and flagship stores. To celebrate the pre-launch, a dedicated editorial story will be unveiled, directed by Mytheresa’s Chief Creative Officer Julian Paul and brought to life through the lens of photographer Jana Gerberding. Model Maty Ndiaye will grace the campaign visuals, showcasing the collection in all its elegance.
Mytheresa is a leading force in the retail space, offering a curated edit of over 250 esteemed brands. Founded as a boutique in 1987, Mytheresa has established itself as a one-stop shop for luxury fashion. Their commitment to high-end clientele is evident through their focus on exclusive product offerings, cutting-edge technology, and exceptional customer service.
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