How Barkha Shewakramani celebrates being a woman through her bold moves in the beauty industry as an entrepreneur.
What inspired you to launch Barkha Beauty?
A perfect nude lipstick led me to attend beauty trade show in Dubai in 2019 and that’s how Barkha Beauty was born.
You’ve made bold oves in business, how do you continue to take these bold steps?
Deciding the name of the brand was particularly challenging for me. I wanted to name it Barkha Beauty and my husband reminded me about not being a content creator, a celebrity or a makeup artist so why would anyone by a lipstick name after me. He had a valid point; however, I truly stepped outside my comfort zone and took that bold step as I wanted a brand that truly represented me. Self-confidence and undying fate in your vision is what will help u sustain in life.
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How did you refine DNA of Barkha Beauty and has it evolved since the outset?
This year in particular is a big milestone for my brand as it been relaunched as a vegan, cruelty free, age and gender-neutral brand. Today’s customers are very aware of products and their quality the DNA of my brand has always been its authenticity.
You balance personal and business life – how do you navigate this?
There is no recipe for a perfect work – home balance life. What has always worked for me is prioritize every role carefully. For instant I am contemplating attending Fashion week this year as my son has GSCE and he needs me. The mother in me was needed more than the directory of Barkha Beauty. Time is the most important currency so use wisely. am fierce Leo woman who has always been true to her inherent nature, my believes has kept me afloat all these years. I suffer from Lupus and do everything that my doctor said I couldn’t do. Mind over matter has always been my Mantra.
In May 2020, you were the cover star for Emirates Woman’s first ever Beauty Issue. – How did it feel and what was the biggest learning from this?
Never in a million years did I think I would be on the cover of Emirates woman at the age of 38 ,launching the beauty issue. Having taken steroids for years my face tends to look bigger in pictures and I’ve always been conscious of it . But Amy, my beautiful friend and the editor gave me the confidence to conquer my fear. My learning from that experience was that it’s never too late to change your conditioning and you are a mirror reflection of yourself .The way you perceive yourself is the way the world will look at you.
What piece of advice would you give to your younger-self?
One piece of advice I will surely give my younger self would be to thoroughly enjoy my college days and live to the fullest. Before you are faced with responsibility and real-life challenges.
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What is next in the pipeline for the brand?
I just signed an exclusive with Nysaa of Apparel Group for the GCC region and I am excited to see Barkha Beauty in their Dubai Hills Mall store soon. Our brand range is also expanding into skin care which will be launched next year in Middle East, India and the UK.
This is ‘The Bold Issue’ – what does being bold mean to you?
Being bold to me is using your voice, listening to your heart and being strong enough to live life your way.
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