A decade-long collaboration between Formula 1 and French conglomerate, LVMH
In a groundbreaking move that promises to elevate the world of motorsport, Formula 1 and the LVMH Group have announced a historic 10-year global partnership. This collaboration will see the pinnacle of motorsport join forces with the world leader in luxury, creating an unprecedented synergy between sport, style, and innovation.
Iconic brands unite
Starting in 2025, the partnership will involve several of LVMH’s iconic brands, including Louis Vuitton, Moët Hennessy, and TAG Heuer. This alliance comes at a time of unprecedented popularity and cultural relevance for Formula 1, as the sport continues to captivate audiences worldwide.
A perfect match
The partnership will blend the creativity and excellence of LVMH with the innovation and high-performance of Formula 1. Together, they aim to deliver unparalleled experiences that combine thrilling racing with elegant craftsmanship. Fans can expect exclusive activations, limited editions, and exceptional hospitality offerings.
A long-standing connection
LVMH and its Maisons have long been associated with the world of motorsport. This new partnership marks a significant milestone, as both entities look to write new chapters in their respective histories.
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Shared values and excitement
Greg Maffei, President and CEO of Liberty Media, expressed his excitement about the collaboration, stating, “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation. We are thrilled to expand our relationship with the Group as they become a Global Partner.”
Bernard Arnault, Chairman and CEO of LVMH Group, emphasized the shared values of excellence and innovation between the two entities. He added, “Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision.”
Stefano Domenicali, President and CEO of Formula 1, highlighted the perfect alignment between the two brands, saying, “This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”
A new era of motorsport
As the partnership unfolds, fans can anticipate a series of exciting developments, including exclusive events, collaborations, and product releases. The collaboration between Formula 1 and LVMH promises to redefine the future of motorsport and luxury.
