Sheikha Al Mheiri, a renowned Emirati entrepreneur, shares insights into her multifaceted business journey and her vision for the future.
What have been the biggest milestones in your career to date?
The creation and growth of MAD Hospitality stands out as a defining milestone. It’s more than just a business – it’s a living embodiment of my passion, creativity, and commitment to community. Every day, I’m driven by the purpose it brings, and I’m grateful for the journey it has allowed me to take.
How has your creative vision evolved from the outset?
MAD Hospitality taught me that creativity thrives in the space between trial and error. I learned to embrace setbacks as part of the process, rather than barriers. This evolution has made me more confident in taking risks and exploring unconventional paths, knowing that growth often comes from the unexpected.
As a visionary, how do you perceive your role in shaping the business landscape for women in the region?
My role is deeply rooted in fostering community and support. I’m committed to mentoring and uplifting fellow female Emirati entrepreneurs because I believe our collective strength can drive more significant change than any individual effort. Empowering others is at the heart of shaping a more inclusive and dynamic business landscape.
What’s your approach to identifying and developing ventures that will resonate with the market?
I believe the market craves experiences that go beyond products. My approach is to tap into the emotional and cultural connections that people seek. By understanding these deeper needs, I develop ventures that resonate on a personal level, creating lasting impressions.
Which projects have defined your entrepreneurial journey the most?
Each project I’ve taken on has played a crucial role in shaping my entrepreneurial path. From Society to various collaborations, every venture contributes a unique piece to my story, adding layers of experience, learning, and growth that define who I am today.
Which pivotal moments in your career have taught you the most, and how do these lessons influence your decision-making today?
One pivotal moment was facing a significant challenge in the early days of MAD Hospitality. It was a test of resilience that taught me the importance of adaptability. This lesson now guides my decision-making, where I balance strategic thinking with the flexibility to pivot, when necessary, always keeping the bigger picture in mind.
What have been the biggest challenges to date and how did you overcome them?
Balancing innovation with respect for tradition has been one of my most significant challenges. I’ve navigated this by fostering inclusivity and adaptability, ensuring that my ventures honour cultural heritage while still pushing creative boundaries. This balance is key to staying true to my roots while embracing the future.
How did you ensure you’re always looking at concepts with a fresh mindset and how does travel or culture inform this?
Keeping a fresh mindset requires constant exposure to new ideas and perspectives. Travel plays a crucial role in this – immersing myself in diverse cultures, art, and ways of thinking broadens my horizons. Yet, my core inspiration remains deeply rooted in the rich traditions of the UAE. This blend of global influence and local heritage creates a fertile ground for creativity that is both innovative and profoundly meaningful.
This is The Visionary Issue – who to you is visionary and why?
A visionary is someone who not only dreams but also brings those dreams to life, challenging the status quo and creating opportunities for others. I admire those who dare to push boundaries, not just for their own success but to pave the way for a better, more inclusive future.
