After conquering the runway, Bella Hadid is all set to carve her niche as an entrepreneur with her brand Ôrebella.
The Palestinian-American supermodel is now stepping into the realm of fragrance with Ôrebella — unveiling a line that promises to captivate the senses and soothe the skin.
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On February 22nd, the model shared with her followers with a video on Instagram, hinting at what was to come. Set against a backdrop of diverse landscapes, the video zoomed into Hadid’s eye, revealing a logo – a lowercase “B” enclosed in a circle – followed by the name Ôrebella with the tagline “reveal your alchemy.” This introduction laid the foundation for what would soon become a sensory journey for her fans.
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What sets Ôrebella apart is not just its captivating marketing, but its commitment to quality and inclusivity. Hadid, who has openly shared her struggles with autoimmune diseases like Lyme disease, understands firsthand the importance of gentle, skin-friendly products. This insight fueled her desire to create a fragrance line that caters to those with sensitive skin, offering a blend of exquisite scents without compromising on skin health.
Launched on May 2nd, the lineup includes three distinct scents: Window2Soul, Salted Muse, and Blooming Fire. Each fragrance promises a unique olfactory experience, from the sheer floral notes of Window2Soul to the earthy allure of Salted Muse and the fiery passion of Blooming Fire.
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For those curious about the inspiration behind Ôrebella, the brand’s website offers a glimpse into its origin story and the meticulous process of crafting each bespoke elixir. From the carefully selected ingredients to the brand’s ethos of authenticity and self-expression, every aspect reflects Hadid’s vision of empowerment through fragrance.
Whether you’re a longtime admirer of Bella Hadid’s work or simply drawn to the allure of sensorial indulgence, Ôrebella promises to ignite your senses and redefine the way you experience fragrance.
Buy the collection at orebella.com.
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Images: Instagram @bellahadid
