Lyst names Loewe as the hottest brand in the world

Loewe, one of the oldest luxury houses, has experienced a remarkable resurgence under the creative direction of Jonathan Anderson, making it the hottest brand in the world according to lyst.

Over the past year, it has climbed 13 places and now holds the coveted number one spot.The Anagram tank top, seen on Kylie Jenner, has emerged as the quarter’s most sought-after product, while the brand’s basket bags continue to generate global demand, leading to increased searches for similar alternatives online.

In a potentially transformative moment, the term “quiet luxury” has gained immense popularity in the fashion world this quarter. Lyst data indicates that some shoppers are embracing this aesthetic, as evidenced by the inclusion of conspicuously inconspicuous items like The Row’s Ginza flip flops, Alaïa’s mesh flats, and a Loro Piana baseball cap on the Hottest Products list.

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According to Lyst, Louis Vuitton has risen two places to claim the 11th position, driven by Pharrell Williams’ highly anticipated debut menswear show and campaign, featuring a pregnant Rihanna. This remarkable pop culture moment garnered an unprecedented scale of attention, with Louis Vuitton’s own platforms amassing a record-breaking 775 million views.

Versace continues to ascend in the rankings for the second consecutive quarter, reaching its highest position since The Lyst Index’s inception, landing in third place. Capitalizing on its star power and collaborations with Anne Hathaway and Dua Lipa, Versace has successfully expanded its reach to a wider audience.

In case you missed it, here are Lyst’s current top 10 hottest brand in the world.