How Rimowa continues to be ahead of the pack and pioneer in the world of travel

RIMOWA continues to pioneer in the world of travel, continuously crafting the highest standard of tools for frequent travellers.

Emirates Man unpacks with Emelie De Vitis, RIMOWA Senior Vice President of Product & Marketing, on what makes the German Maison the leader of the pack.

THE PRO PACKER

In choosing the right luggage, there are many things to take into consideration. First, what could fit all your essentials without weighing you down? If travelling with a carry-on, you want it to be lightweight and roomy at the same time. You also want to rely on a brand backed by a reputable history of making specialised travel bags for professionals.

The RIMOWA Pilot, first released in 1994, has been and is still a widely desired travel companion for discerning flyers. “Taking its roots from the world of aviation, the Pilot Case became a staple piece for travelling professionals from a wide array of industries,” shares Emelie De Vitis, RIMOWA Senior Vice President of Product & Marketing. Characterised by its signature hard-sided aluminium exterior, it opens from the top like a classic pilot bag and later featured an interior outfitted with convenient pockets, a laptop sleeve, and removable dividers. Inside, an adjustable interior gives its owner the freedom to decide how it best suits their needs. There are pockets of multiple sizes to keep essentials organised, from two zipped pockets intended to hold batteries and chargers, to a vertical pocket designed for a small water bottle or umbrella. Emelie De Vitis adds, “The beauty of RIMOWA suitcases at every stage, is that they are treasured and loved companions that have real and meaningful lifetime memories attached to them”.

THE SPACE SAVERS

Travel accessories can make packing easier. For longer trips with multiple destinations over the summer, packing cubes are the way to go. The Maison’s Essential collection has been reimagined this season in two new contrasting hues: Petal and Cedar. This update features a newly refreshed interior with a zipped compartment and adjustable dividers with a patented compression system allowing travellers to pack more while keeping them in order. How you arrange your belongings in your suitcase is a matter of personal preference, with popular strategies including rolling your clothes to maximise space and minimise wrinkles; bundling them all together, or utilising packing cubes to sort essentials by category and keep them compact. Its mesh top panel allows you to see the contents at a glance.

THE SMOOTH MANOEUVRE

When time is of the essence, RIMOWA’s collection of suitcases is supported by a pioneering multi-wheel system to easily manoeuvre around, from short-haul travels to even daily commutes, allowing for a premium and hassle-free experience.