Louis Vuitton unveils a watches and jewellery pop up in Dubai Mall

Louis Vuitton launched a one-of-a-kind watches and jewellery pop-up in the Dubai Mall Atrium, opposite the main entrance.

Located in the heart of downtown, Dubai Mall is the most visited hotspot for shoppers in the world. On average, it welcomes about a hundred million visitors every day.

With 1200 retail stores (including Louis Vuitton), there’s no other shopping destination that offers luxury and opulence at this level. The futuristic structure of the pop-up is created with thousands of transparent cylinders and gold rings, in the shape of the signature Louis Vuitton Monogram flower — creating beams of natural light within the space.

Visitors exploring the pop-up can buy not just watches and jewellery, but travel pouches, table clocks and hard-sided pieces. Exclusive to the pop-up will be the pre-launch of Silhouette Blossom, part of the larger Blossom Collection whose designs draw inspiration from the iconic Monogram flower, with Silhouette launching officially later this year in August.

Another Louis Vuitton product that is exclusive to this pop-up is the Empreinte Bracelet in the colour green — a limited edition of only a hundred pieces. The larger Fine Jewelry offer includes pieces from the Ever Blossom, LV Volt, Color Blossom Sautoir, and Dentelle & Les Ardents collections, as well as Premium Jewelry pieces.

Apart from the exquisite collection of high jewellery, this pop-up offers classic LV watches. From traditional watches for women to high watchmaking pieces — featured collections include the Tambour Slim Monogram Dentelle, The Tambour Slim Colour Blossom, The Tambour Slim lnfini, and Tambour Street Diver.

To make it even more interesting, the pop-up will have a live illustrator that will offer clients a chance to be drawn with their choice of jewellery or watch. There will also be styling sessions held to introduce the concept of “Art of Stacking” with Louis Vuitton.