Whether you follow a strict grooming routine reminiscent of Christian Bale’s infamous bathroom scene in the movie American Psycho or opt for minimal effort, one thing’s certain we’re all using skincare.

The Men’s skincare world has grown phenomenally in recent years, particularly since the pandemic. We’ve all been testing and trying new ways to look young and hydrated.

Skincare experts are now producing more unisex products containing an array of gender-neutral products in toned-down scents and packaging doing everything from hydrating dull and tired skin to nourishing and de-clogging pores.

Some of the fuss free superlative brands leading the industry are Dr. Barbara Sturm, famed for the Super Anti-aging serum which is a fountain of youth, or Perricone MD’s Cold Plasma Plus + eye cream for an instant eye lift. These products will surely become your secret weapon for maintaining those dashing looks and a healthy visage.

Here we give you the low-down on the holy-grail cult products to invest in for the new season and beyond.

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Dr. Barbara Sturm – Super Anti-Aging Serum – DHS 1,046 available at MR PORTER

Packed with powerful ingredients to specifically target the signs of aging. Dr. Barbara Sturm's serum features Purslane and Skullcap to reduce inflammation while Hyaluronic molecules moisturise the skin, prepare to wake up feeling and looking 10 years younger.

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The Grey – Exfoliating face scrub – DHS 289 – available at MRREGIMEN.COM

Bamboo scrub particles gently cleanse the skin while the vitamin E and A scrub particles nourish and feed the skin. Skin-restoring ingredients and proven emollients revive the skin’s barrier, leading to a healthy, younger-looking glow.

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DRx SpectraLite FaceWare Pro – Dhs 1,755 – available at HARRODS

It may look like something from a Sci-fi movie, but the DRx SpectraLite FaceWare Pro is the future of anti-aging. Inspired by Dr Dennis Gross' professional in-office lasers, the medical-grade mask is lined with powerful anti-acne blue light and a combination of LED lighting to smooth wrinkles and visible improvements in two weeks. Your fast track to a youthful visage.

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111SKIN – Pollution Defence Booster – DHS 328 – Available at MR PORTER

If you find yourself traveling regularly, the Defence Booster by 111Skin is a must-have. It was developed with space scientists to build the NAC Y² formula, which promotes the body's production of Glutathione—boosting immunity and safeguarding the skin against screen-emitted artificial light for a rejuvenated complexion.

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Augustinus Bader The body cream – DHS 500 – AVAILABLE AT MR PORTER

"The body cream" was created by Professor Augustinus Bader with revolutionary biotech and stem cell science technology. It features the brand patented regenerating TFC8® to awaken dormant stem cells, leaving skin looking firm and younger.

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Le Labo – Lip Balm – DHS 50 – available at Selfridges

The lips are often a part of the body we men forget to hydrate. However with changing seasons, it's essential to keep them moisturised to avoid chapping and blistering. The Le Labo lip balm is a non-sticky, non-glossy formula that is vegan and petrolatum-free. No one will know you're wearing it.

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PERRICONE MD COLD PLASMA PLUS + – DHS 550 – AVAILABLE AT NET-A-PORTER

Known as the crème de la crème of skin care. Perricone MD Cold Plasma PLUS + soothes inflammation and fine lines from the inside out, focusing on key signs of aging leaving your complexion looking and feeling like you just stepped back in time.

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TOM FORD DAILY MOISTURISER – DHS 495 – AVAILABLE AT TRYANO

The Tom Ford Oil-free moisturiser is designed to be used daily to hydrate, reverse dullness and minimise the appearance of fine lines and pores. Lightweight and mattifying it will leave your face feeling toned and re-energised for the day ahead. Apply straight after washing the face.

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Triumph & Disaster Dichotomy Eye Serum – DHS 210 – AVAILABLE AT MR PORTER

Featuring natural ingredients and proven technology, Triumph & Disaster's 'Dichotomy' eye serum is blended with Norwegian Kelp, Persian Silk and Gotu Kola. Designed to reduce fine lines and puffiness, while Vitamin C-rich Kakadu Plum brightens for a wide-awake look. Add to your morning and night routine before applying moisturiser.

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Images: Supplied