Italian star Chiara Ferragni is Bvlgari’s latest ambassador, as she emulates the same brand values as the Roman high jewellery house.
Seen adorned in some of Bvlgari’s most iconic pieces of jewellery, in this portrait images shot in a Milan studio, with pieces ranging from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewellery necklace.
While embracing multiple roles in her life, from an entrepreneur to fashion designer, Ferragni has built a name for herself in the industry, by being one of Italy’s most well-versed stars as she’s amassed a following of over 21 million followers on social media.
Jean-Christophe Babin, the Chief Executive Officer of Bvlgari says, “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity.”
Meanwhile, Ferragni said, “I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand but also with Jean-Christophe Babin and Lucia Silvestri.
“The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”
The content creator known for working with multiple luxury brands will now support Bvlgari in communicating its main core values to an acclaimed international audience, through core cross-generational values.
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Feature image: Supplied, Photography by Giulio Rustichelli
