Celebrating Arab heritage
There are bags for every day, and then there are bags that deserve to be the main focus of your outfit. NS by Noof fits the latter.
Founded by designer Noof Al Shekar in Bahrain in 2010, her bags feel more like pieces of art that celebrate the best of architecture, opulence and Arab heritage. She uses exotic skins in her geometric designs, as well as semi-precious stones and gold the comes from her initial flair in jewellery and passion for collecting gems.
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With that, her bags are seen more as heirloom treasures to be passed down through generations, rather than on-the-go accessories for the every day. With her meticulous attention to each design process, Noof creates the sketches and mock-ups from her Bahrain-based atelier and travels across the globe in search of the finest materials and gemstones.
Working closely with a small group of master craftsmen to produce each hand-made clutch and overseeing every detail, she creates a limited number of perfect clutches that marry bag with jewel. The result is a collection that re-imagines the handbag as a piece of jewellery, and gives new expression to the clutch as a masterpiece of wearable art.
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Each meticulously hand-crafted piece is conceived as a sculpture and constructed as a wearable piece of art.
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