Getting in on that beauty game
Over the past few years, the beauty industry has become one of the most successful, seeing an explosive growth, especially among the young. Being part of the cosmetics world is becoming one of the smartest business endeavours, just look at Kylie Jenner and how she became the world’s youngest billionaire, thanks to her Kylie Cosmetics company.
Just this year we have seen several celebrities in Hollywood take the beauty route. With Lady Gaga’s recently launched Haus Laboratories products and Ariana Grande’s up-and-coming Thank U, Next inspired beauty line, it doesn’t seem like the makeup industry is slowing down. Now, Egyptian actress and day-time host, Heidy Karam has launched her own, all natural cosmetics line, Beauty By Heidy.
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Heidy is the first Egyptian celebrity to take a page out of Rihanna’s book and launch her own beauty company. From what we can tell from the stars Instagram page, Beauty By Heidy is an all natural beauty brand made of glossy and summery products. The first collection consists of six lipsticks shades, all of which come in a lip balm container. The summery, daring shades are titled: Candy, Bébé, Bisou, Dare, Lilac and Summer days.
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The collection includes more than just lipsticks. You can also shop their body silk, which is a shimmering body oil – perfect for the summer. You can also get your hands on their natural and creamy blusher, which is available in two shades: Rose bonbon and Sun kiss.
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Images: Instagram; lead image by @EmadJoe
