IN PARTNERSHIP: As winter comes to a close, spring is on the horizon and it’s time to get your wardrobe ready.

To help give your wardrobe a refresh, Bloomingdale’s Spring-Summer 2021 campaign features covetable pieces from renowned brands in warm pastel shades.

Bloomingdale's Campaign

Encapsulating the campaign through eclectic pieces, timeless classics are displayed with a modern twist for women through the go-to label, The Row.

The brand showcases a minimalist framework, while we see natural hand-crochet techniques through Christopher Esber and soft cuts with Nanushka.

Bloomingdale's SS21 Campaign

Alternatively, men are seen in graphic printed sartorial pieces which dominate their ensembles from brands adorned with ’70s inflected prints while combining preppy cuts.

Labels such as Palm Angels, Amiri and JW Anderson play a prominent role in the campaign, paying a tribute to West Coast culture, with looks that feature a blend of well-tailored detailing with varsity bombers capturing wardrobe staples that fit the ongoing season.

While kids are seen in immaculately tailored bright pieces with edgy jungle-themed styles as they explore the wilderness.

8 hero buys from the SS21 campaign available at Bloomingdale’s

White Linen Blazer


Chain Midi Anchor Bag

JW Anderson bag

Dhs3,850 JW Anderson

Brown Patent Jacket

Eudon Choi

Eudon Choi

Sequin Dress

Huishan Zhang

Huishan Zhang

Ankle Sandal Heels

Studio Amelia

Dhs1,250 Studio Amelia

Denim Overshirt




MM.11-Embossed Leather Phone Pouch


Maison Martin Margiela

Dhs1,200 Maison Martin Margiela

Poppy Frill Shoulder One Piece Swimsuit

Zimmermann Kids

Dhs425 Zimmermann

Showcasing the newest brands, timeless must-haves and names-to-know, the Bloomie’s House SS 21 collection is available both online and in-store at Bloomingdale’s, The Dubai Mall. For more information regarding the collection or to make a purchase visit

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Images: Supplied