Are you up for it?

By the end of self-isolation there’s a very high chance you’ll have mastered the ‘Oh Na Na Na’ dance, picked up a number of at-home hacks and probably switched personalities with your other half, also known as the #FlipTheSwitchChallenge.

TikTok was already the go-to social media platform for the Gen Z-ers, but in the wake of COVID-19 it has become even more popular across all ages and interests. Even A-listers like Jennifer Lopez and Bella Hadid have signed up.

Here in the Middle East we are using the platform more than ever, whether it’s to keep up with whats going on in the region, learn something new, relieve boredom, pick up a beauty skill or two or have fun with fashion.

When it comes to style-based posts, one thing you quickly realise is that TikTok is not about looking good or being creative, it’s about following trends and being the first to partake in the latest challenge.

Ready to go viral? We have put together the top seven TikTok fashion and beauty challenges that have already gained a huge following.


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With the recent COVID-19 outbreak, celebrities in the region took to TikTok to share their trendy outfits from home and inspire others to do the same to practice social distancing. Garnering 46.9 million views to date, participants include TV host Raya Abi Rached (@rayaofficial) and fashion influencer Hadia Ghaleb (@hadiaghaleb).


With the high consumption of fashion wear, 85 per cent of the clothes produced find their way to landfills. In partnership with Sadeem, this challenge aims to educate and encourage users to wear any piece of clothing several times in different looks rather than buying one for every occasion. The challenge has received 54.7 million views and participants include content creators from Sadeem (@officialsadeem).


CEO and founder of Huda Beauty, Huda Kattan released her own challenge on TikTok which encourages followers to complete their favourite makeup looks in under one minute. With 88.2 million views to date, participants include Huda Kattan (@hudakattan), her sister Mona Kattan (@monakattan) and the UAE’s well-known Emirati content creator Sarah Milad (@sarahhmiladd).

#تيك_توك_فاشن (tik_tok_fashion)

‘TikTok Fashion’ challenge allows creators to show off their outfits and styles to the sound of a custom TikTok song. To participate and keep track of the challenge, users can use the #Fashion and #تيك_توك_فاشن on the platform. Garnering 354.1 million views to date, participants include fashion influencer Hadia Ghaleb (@hadiaghaleb) and TV presenter Renee Farah (@reneeff).


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The smallest tip can go a long way, which is beyond just makeup, hair and skincare. These little styling touches allowed creators to share their knowledge and tips that can make a big difference. The challenge has received 86.7 million views, which include participants like Lebanese fashion/lifestyle icon Tamara Farra (@tamarafarra) and KSA’s first underwater actress/content creator Doujana Bahdur (@doujana).


Makeup is a large category that can stand on its own. Garnering 94.4 million views, this challenge has allowed content creators to create fierce or simple makeup looks. CEO and founder of Huda Beauty, Huda Kattan (@hudakattan) and Emirati influencer Salama Mohammed (@salamaskincare) are among participants of this challenge.


With 71.3 million views, the Daily Outfit challenge is fashion driven and encourages creators to create a seven looks for Sundays to Thursdays. Participants include MBC host and influencer Eleen Suliman (@eleen_su).

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