Emirates Woman curates a list of 7 new wave regional abaya labels serving up traditional garments with a directional twist.


Founded by sisters Maryam and Muna Saeed in 2011, Al Mraikn continues to be at the forefront with its sleek and sophisticated designs crafted with an air of modernity and soft power. Their latest collection unlocks the spirit of freedom. Muna shares, “This capsule was inspired to unlock a woman’s character and step out of her comfort zone while still remaining modest.”


Saudi-born womenswear label AMARAH was launched in 2019 by Founder Arwa Alkadi and delivers elevated silhouettes with refined details crafted from luxurious fabrics. A fusion of aesthetics and identities, it is an eclectic reflection that honours roots weaved with a fresh perspective.


Culturally conscious homegrown label founded by three Emirati sisters, Serrb seamlessly blends elegance with strength. Their ethical designs feature strong silhouettes, clean impactful cuts and unexpected details that redefine what it means to be feminine and powerful.


Beige Collection boasts a wide selection of contemporary abayas that hits the soft spot between graceful, powerful and playful. Beautifully crafted, the homegrown label features desk-to-dinner styles with elegant accents that will suit any occasion.


Qatar-based label, 1309, was established by its Founder and Creative Director, Ghada Al Subaey. Grounded upon a contemporary bohemian aesthetic, its latest drop entitled “Venus Rising” offers dream-like hand-embroidered pieces constructed from flowing fabrics adorned with artful prints that capture the essence of self-expression and grace.


Qatari-label Harlienz combines an intriguing interplay of fluid textures and relaxed shapes with a touch of artistic flair. For FW23, “We were inspired by the energy, glamour, and power of women, taking classic silhouettes and infused them with a contemporary aesthetic, with a focus on understanding and appreciation of the woman’s body that we have always had in our hearts at Harlienz… There’s always an underlying theme of classicism with a twist.”


A contemporary brand founded in 2020 by Emirati designer Rawdha Salem Thani, Illi delivers fashion-forward yet modest pieces that serve as a perfect companion on the journey to self-expression and empowerment. Rawdha shares, “Contemporary women can embrace their uniqueness through an array of vibrant prints and modern colour combinations. Inspired by the beauty of nature and the urban landscape, each design is a celebration of femininity and confidence.”

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