Part cool-girl wardrobe, part aspiration, this new wave of hotel merch collections is redefining the art of the souvenir.

Here, Emirates Woman shortlists the best inter-industry capsule collections, from FRAME x Ritz Paris to Sporty & Rich x Hotel du Cap-Eden-Roc, that extend the travel experience long after checkout or even better, bring the holiday feeling and comfort of staying inside the world’s most iconic properties without the need to board a plane. Think: contemporary styles infused with refined nostalgia and jet-set sophistication that bring the feeling of a 5-star escape into your everyday wardrobe.

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FRAME x Ritz Paris

FRAME x Ritz Paris is a collaboration showcasing the legendary hotel’s fourth foray into the world of fashion, featuring a 35-piece limited edition collection blending American sportswear classics with French sophistication and gilded heritage.

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Sporty & Rich x Hotel du Cap-Eden-Roc

Emily Oberg’s Sporty & Rich collaborates once again with Antibes’ Hotel du Cap-Eden-Roc for a collection of loungewear incorporated with the luxury property’s iconic motif and with silhouettes that blend the Mediterranean lifestyle and the timeless elegance of Côte d'Azur.

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Staud x St. Regis Hotels & Resorts

St. Regis Hotels & Resorts and contemporary label Staud team up for an exclusive 4-piece resort accessories collection, crafted in raffia and leather and infused with a cool West Coast aesthetic of Staud with the legendary glamour of St. Regis.

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Emilia Wickstead x Passalacqua

Launched in June 2024, British designer Emilia Wickstead and Passalacqua, a unique 18th-century Italian garden estate, have collaborated on a vacation-wear collection featuring swimsuits and sundresses injected with femininity in uniquely detailed prints evoking cinematic charm and endless summer on the shores of Lake Como.

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H&M Home x Palm Heights

Gabriella Khalil, the New York-based creative mind behind Grand Cayman’s cult-favourite beachfront boutique hotel, Palm Heights, has teamed up with H&M Home for a stylish 23-piece home collection that evokes the signature design universe and sun-drenched, glamorous spirit of the hotel.

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Olivia von Halle x The Carlyle

British luxury sleepwear brand Olivia von Halle partners with Rosewood’s The Carlyle in New York to create a glamorous limited edition silk pyjama set and eye mask featuring bespoke design elements that winks to the hotel's old world glamour and its defining sights and scenes.

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Lacoste x Brach

Luxury hotel brand Brach and French fashion label Lacoste return launches a collector’s piece sweatshirt, limited to just 300 pieces, that captures the modern sophistication of Brach and the sporty heritage of Lacoste, making it the perfect travel companion with global appeal.

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Images: Instagram @frame @sportyandrich