Who said supermodels and actresses can’t be entrepreneurs? Various famous celebrities around the world have launched their own beauty brands adding to their success.

By making waves in the beauty industry, various celebrities including the likes of Hailey Bieber, Selena Gomez and others.

Every celebrity beauty brand offers something new and exciting to the industry, but which brands have had the biggest glow-ups? These famous celebrities have foregone their own brand launches, instead taking stakes in disruptive businesses and carved a niche for themselves.

Swipe through our celebrity-fuelled guide of beauty entrepreneurs who have made their mark in the industry.

1/7

Beyoncé

The famous singer has now released her new haircare brand Cécred. The eight-piece collection includes a clarifying shampoo and scalp scrub, hydrating shampoo, moisturizing deep conditioner, along with a “fermented rice and rose ritual treatment.

2/7

Hailey Bieber

In her own journey towards healthy skin, the supermodel launched her own skincare brand. Rhode skin is dedicated to make products based in science with great formulation to improve the skin barrier and keep it happy and hydrated.

3/7

Jennifer Lopez

The international actress-singer and entrepreneur always has a project in the works, but her eponymous brand JLo Beauty launched in January 2021 with key products including the Beso Balm Ultra-Hydrating Lip Mask and more.

4/7

Kim Kardashian

SKKN BY KIM was born to make premium skincare and makeup accessible to everyone. Kim Kardashian’s mission is to redefine beauty standards, champion inclusivity, and inspire confidence through the brand’s efficacious product range. The selection of products consists of everyday essentials developed to empower you to recreate her radiant base and signature glam.

5/7

Kylie Jenner

Launched in November 2015, Kylie Cosmetics quickly made a mark in the beauty industry on social media. The latest product line features iconic lip kit shades as well as my must-haves including blushes, bronzers, highlighters, high glosses, matte liquid lipsticks, lip blushes, brow essentials and eyeliners. everything is clean, vegan, with ingredients that are good for your skin. At 23, the make-up mogul raised the bar once again with the relaunch of her namesake line, now 100 percent vegan and cruely-free.

6/7

Selena Gomez

By challenging the unrealistic standards of perfection that exist in the beauty world, the singer launched Rare Beauty that was founded in February 2019. In Gomez’s own words, “this is makeup made to feel good in, without hiding what makes you unique.” From the viral soft pinch liquid blush known to make its rounds on TikTok to the Liquid Touch Weightless Foundation, each product from her collection is worth trying.

7/7

Rihanna

Launched in September 2017, the singer launched Fenty Beauty known as FE for its broad inclusivity across various skin tones. Since day one, its Pro Filt'R foundation became high-demand upon first release. The original foundation launch included 40 shades, and has since expanded to 50 since then.

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Images: Supplied & Instagram @kimkardashian