The French-girl style is something we’ve all been trying to emulate – from niche aesthetics like the TikTok trend “coquette” to simply nailing that nonchalantly-chic French girl style.
Here, Emirates Woman rounds up the editor-approved French brands to seamlessly nail the vibe, when in Paris and beyond.
The Frankie Shop
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Style Signifier: The go-to cool-girl label, founded by Française-turned-New Yorker Gaëlle Drevet, is loved for its not-so basic basics, and counts Hailey Bieber, Rosie Huntington-Whiteley, and Kendall Jenner as celebrity fans.
The Hero Buy: Without a doubt, an oversized blazer is a the ultimate hero buy. This summer, opt for Billie Blazer in ivory to effortlessly nail city dressing in the heat. The Yara Sheer Midi Skirt comes close as our second favourite.
Jacquemus
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Style Signifier: A fashion favourite, Simon Porte consistently nails the French aesthetic through covetable pieces across ready-to-wear and accessories that are ultra-chic with a playful polish.
The Hero Buy: The “La Casa” collection showcased in Capri marks an important milestone for the brand as it celebrates its 15th anniversary.
Rouje
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Style Signifier: Founder Jeanne Damas delivers quintessential French staples – from cropped cardigans, floral sundresses, and vintage-inspired accessories and even beauty – that are sweet yet sexy, with a touch of nostalgia.
The Hero Buy: The Rouje x Dragon Diffusion limited edition piece, Jaja Triple Jump Bag, reinvents the classic basket bag in a refined handwoven leather version in Rouje’s signature deep red.
Maje
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Style Signifier: A go-to Parisian brand for a more boho-eclectic yet refined style, Maje evokes a carefree-spirit attitude season after season.
The Hero Buy: Maje’s Greece-inspired summer capsule features flowy skirts, crochet dresses, and breezy dresses in a Santorini-blue hue for a stylish escapade.
Sandro
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Style Signifier: Sandro is a staple brand to achieve a cool-girl Parisian style. Its aesthetics is slightly rebellious than its sister label Maje.
The Hero Buy: The Sandro x Louis Barthélemy collection includes vibrant pieces in bright colours that evoke summer and the spirit of travel – a perfect last-minute addition to your summer wardrobe.
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Images: Instagram @camillecharriere
