Pieces your wardrobe – and bank account – will love…
While we understand the need for global fashion brands and high street stores to follow the seasons with their collections, thanks to the UAE’s year-round sunshine, we’ve always got a need to shop summer pieces. Which is why we’re such big fans of the rising Australian fashion brands. Affordable, trend-led and influencer-adored, these brands eternally ooze the spirit of summer.
Whether you’re looking for beach-to-bar weekend looks, occasion wear, or holiday staples, here are 5 affordable Australian fashion brands where you’re going to want to add everything to cart.
Runaway The Label
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Lacing laidback Aussie vibes with global trends, Runaway The Label creates pieces designed to stand out. Inspired by social media and frequently worn by your favourite fashion influencers, playful pieces often feature details that add a touch of glamour. As well as their own made-in-Australia brand, the international site stocks Seven Wonders the Label, Prem the Label and She.Is.Us.
SABO
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Brisbane-based besties Thessy and Yiota created SABO in 2011, and what began as an online blog has now become a label where everything is designed and exclusively sold in-house. Their collections have since expanded from the main label to also include SABO swim, SABO sleep and SABO luxe, but their linen dresses and two-piece sets remain our firm favourites.
Billy J
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From cute brunch fits to bridesmaid dresses, Billy J offers an expanded collection of pieces that caters to all. Their colourful tees and matching shorts are perfect for low-key, laidback days, while the satin maxi dresses are perfect for a summer of being the best-dressed wedding guest. New arrivals drop weekly too.
Shona Joy
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An ode to the free-spirited fun of an eternal summer, Shona Joy Thatcher started her eponymous brand in 2000 against the backdrop of Bondi Beach and Paddington Markets. Designed for the urban-meets-beach lifestyle, timeless pieces are feminine and bright, designed to transcend seasons. As well as beautiful eventwear where looks range from flowy dresses to tailored pieces, Shona Joy has a well-stocked bridal edit.
Forever New
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Founded in Melbourne, while Forever New may now be recognised as a global brand, with stockists across the globe, each collection is still designed in Australia, with feminine silhouettes the basis for all designs. Bringing pops of colour and everyday glamour into wardrobes of ‘it’ girls around the world, their ruffle dresses are a summer staple, although collections also feature beautiful knitted two-pieces, floaty linens and now bridesmaid dresses too.
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Lead Images: @billy_j_boutique
