From stunning designs to intricate detailing Omani fashion has been around for centuries, with certain brands fusing global trends with their heritage.

Emirates Woman has curated a list of six brands in the Sultanate that represent their work in a modern manner and continue to explore new ideas through their latest collections.

Amal Al Raisi

While capturing the essence of tradition with modernity, Amal Al Raisi has created a brand to honour age-old Arab tradition through intricate details and a unique twist. By highlighting elements of Oman and its unique craftsmanship, the label was launched in 2007 with a touch of elegance and modest silhouettes encompassing both capsule and ready-to-wear styles as she continues to showcase her collections through an array of platforms.

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Nawal Al Hooti


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Traditions meet glamour in this namesake label of the admired Omani designer Nawal Al Hooti. This self-taught fashion designer believes in producing designs with local traditions at the ground level, with customs, fabrics and an ethnic Omani heritage imbibed in each design. While reaching global platforms, the brand has participated in many international fashion shows, while keeping an innovative framework and being appreciated across the region.

Ash Couture by Ashwaq AlShaqsi

From accessories to jewellery, this exceptional Omani designer is also a certified makeup artist and the owner of Ash Couture which is both an accessories and fashion line located in Muscat, with designs catering to the modern woman, through chic and well-structured designs, which are loved by all, while adding that hint of sophistication through minimal packaging.

Khalijia boutique by Noora Karim


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With fine intricate detailing being at the heart of the brand’s designs, Noora Karim is inspired by local and international fashion lines while preserving her true heritage in each piece of clothing through crystals and embroidery detailing. She has devised an innovative marketing strategy to also stand out in the world of fashion.



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Founded by the respected Omani entrepreneur Sheikha Hind Bahwan, OJAR is a fusion of fragrances from the East and the West. Created as a statement of modernity and traditional harmony the brand pays tribute to the art and rituals of Middle Eastern perfume making, allowing it go beyond a fragrance brand by making it a lifestyle brand.

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Elya Boutique

Elya Boutique presents all sorts of collections from long floral-patterned maxi dresses to abayas that are globally wearable and great for summer fashion. From traditional imprints and patterns to bold colours, this versatile brand comes in an array of designs while staying true to its Omani roots.

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Feature image: Instagram @amalalraisiofficial