The most coveted items in fashion aren’t always found on the main floor of a luxury boutique or splashed across billboards. Often, they are the best-kept secrets from low-key brands and their new launches whose focus is on impeccable craftsmanship and unique design over mass recognition. In Dubai, a thriving ecosystem of these under-the-radar labels is constantly emerging, offering a refreshing alternative to the mainstream.
This season’s new launches are too good to gatekeep. From minimalist footwear crafted from buttery-soft leathers to effortless linen separates and sculptural jewelry, these pieces form the foundation of a truly intelligent and individual wardrobe. They are the items that will have fellow fashion insiders leaning in to ask, “Where is that from?”—the ultimate sign of a discovery worth sharing.
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This is the time to play with texture: swap raffia for a soft leather tote and sandals for sophisticated suede mules. Introduce earthy tones like terracotta and ochre through a raw silk scarf or a timeless knit draped over the shoulders. The goal is effortless elegance, adapting to cooler breezes without sacrificing an ounce of style. The new collections from these under-the-radar labels provide the perfect toolkit for this sartorial shift, offering versatile, beautifully made pieces that promise to become the most insightful and cherished in your closet.
Here are our favourite picks from low-key new launches
As we embrace this season of change, let these discoveries inspire a more thoughtful approach to dressing. Investing in these brands is a step towards building a wardrobe that is authentically and uniquely yours—a collection of pieces that tell a story of discernment and stand the test of time. So, as you step out into a golden evening, your layered silhouette speaking a language of quiet confidence, remember that true luxury is in the details known only to those who understand. It’s in the drape of uncompromising fabric and the unique cut of a design that won’t be seen on every corner. By championing these visionaries and their new launches, we participate in a more intentional and rewarding fashion ecosystem.
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Images: Supplied & Feature Image: @seherkhanp
