Chocolate Brown — the ultimate fall colour you need in your closet.

It’s that time of the year when all the summer dresses in bright pink and sunflower yellow need to be packed away. The last four months of the year are all about that autumnal colour palette. Besides burgundy, chocolate brown has emerged as a crown favourite this season.

From F/W24 runway pieces to lip tint shades, you cannot escape the dark and rich hue in fashion or in beauty (we’re looking at you Hailey, with that perfect espresso rhode lip tint).

Even in the luxury bag segment, brands like Bottega Veneta, Loewe and even Coach are betting on the chocolate brown shade for the upcoming season.

It’s rich, sophisticated, and effortlessly chic — what’s not to love? It’s mob-wife-meets-demure-fall, a culmination of many trends the internet has been throwing at us.

Also, it’s incredibly versatile. Whether you’re going for a casual look or something more formal, chocolate brown can be dressed up or down. It’s the perfect color to transition from summer to fall.

And let’s talk about the richness of the color. It’s like a warm hug on a chilly autumn day. It’s comforting, inviting, and just plain luxurious.

Add a touch of this deep brown shade to your wardrobe this fall. Here are a few pieces to get you started:

Rhode Espresso Lip Tint: This creamy lip tint gives your lips a beautiful chocolate brown hue.

Coach Brooklyn 39 Shoulder Bag: This stylish shoulder bag is the perfect accessory to add a touch of chocolate brown to your outfit.

It’s a timeless investment that will look great for years to come. So, embrace the richness of this fall essential and add it to your wardrobe today.

20 EW-approved pieces to shop for fall:

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Images: Net-A-Porter & Feature Image: Instagram @camilacoelho