Move over, bright hues, there’s a new color basking in the spotlight: butter yellow.

This soft, pastel shade is emerging as the hottest trend of the season, gracing everything from runways to red carpets and even our fingertips.

Forget the boldness of canary yellow – butter yellow offers a more approachable and universally flattering option.

Buttery hues in beauty

Leading the beauty mood board is none other than supermodel Hailey Bieber – she has consistently been spotted in butter yellow manicures.

Why is it the colour of the year?

What makes it so special? Firstly, it’s incredibly wearable. Unlike bolder yellows, this shade flatters a wide range of skin tones, making it an inclusive trend. Secondly, it exudes a sense of effortless chic. A buttery yellow dress screams summer day dream and can be the easily worn head-to-toe without appearing to be OTT. On the other hand, a pop of this shade in your look in the form of an accessory or shoes can cut the monotony.

Designers that are championing butter yellow

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So, how can you incorporate this sunshine shade into your summer wardrobe? Designers like Bottega Veneta, Jacquemus, and Khaite have been showcasing butter yellow in a variety of ways. Think flowy maxi dresses that dance in the summer breeze, tailored suits that exude power dressing with a touch of softness, or breezy blouses perfect for a day at the beach.

Versatile ways to wear it

Butter yellow isn’t just about clothing, either. Accessorize with a butter yellow bag, heels or statement earrings for a touch of summer whimsy. Feeling bold? Opt for a butter yellow shoe to add a pop of color to your look.

Butter yellow is the perfect way to embrace the sunny days ahead. It’s a color that injects optimism into your wardrobe and is sure to make you feel like a ray of sunshine. So, don’t be afraid to butter up your summer style!